Released on: October 1, 2007, 9:36 am

Press Release Author: Nicole Lewis

Industry:

Press Release Summary: AdderLink AV200 Series Delivers Quality Video and Audio for
Digital Signage Market


Press Release Body: PRESS RELEASE

CONTACTS:

Justine Schneider
MRB Public Relations, Inc.
1-732-758-1100 x106
jschneider@mrb-pr.com

Heather Santos
Adder Corporation
1-978-499-2105
heather.santos@adder.com


Adder Announces Availability of Multimedia Extenders
for Management of Digital Signage and Media
Streaming Applications

AdderLink AV200 Series Delivers Quality Video and Audio for Digital Signage Market

NEWBURYPORT, MA - October 1, 2007 - Adder, a leading developer of KVM switches,
extenders and IP solutions, today announced the availability of the AdderLink AV200
Series range of modular audiovisual extenders.

The AdderLink AV200 Series of audiovisual extenders delivers crisp, clear and bright
video, as well as CD quality stereo audio across installations up to 300m/1000ft.
The innovative design allows for flexible audiovisual distribution, management,
control and interaction with display devices and can be expanded to grow inline with
project development. With full RS232 support to control and manipulate remote video
display panels and supporting resolutions up to HD1080p, the AV200 series is the
ideal professional narrowcast digital signage solution.

"Adder has always ensured that our products provide superb quality video and audio
for the digital signage market," said Richard Cawdery, Adder's Product Manager.
"However, the ability of the AdderLink AV200 Series to communicate with up to 64
screens individually or collectively from a single RS232 interface brings a new
level of digital signage display management to this market."

Adder DM (Display Manager) software is supplied with the AV200 series. This
advanced application allows for control of parameters such as display power, video
and audio of individual screens, groups of screens or all screens. Due to Adder's
'Open Architecture' policy, any 3rd party signage control system can be used across
the AV200 series.

In the past, management of display screens could be difficult when using analog
video and audio over CATx for digital signage applications. Adder solves this
problem with the unique way in which it has integrated transparent RS232 into the
AdderLink AV200 series. A user can now power screens on and off individually, by
group or collectively, and automate all this from the play out device. For example,
in a retail environment all screens can be turned on at 8.30 a.m. when the store
opens and most switched off at 6 p.m. when the store closes, leaving the displays in
the windows on until 11 p.m. This scheduling can be defined per day to reflect the
needs of the customer's location.
There are five components of the AdderLink AV200 series; three transmitters - a
single, a four way and an eight way video/audio/RS232 transmitter with a local or
cascade port and two receivers with two video/audio/RS232 outputs with or without
Skew correction. Both the transmitter and receiver units can standalone or be rack
mounted into the AdderLink AV Series 3U rack mount chassis using an optional rack
mount faceplate.

Adder audiovisual extenders are widely used in retail, hospitality, and public
information digital signage installations. The AdderLink AV200 Series is available
immediately through distribution partners and resellers. Additional information can
be found at: AdderLink AV200 Series


About Adder Corporation
Adder is a leading developer of KVM technology and extenders. Adder's advanced range
of KVM switches, extenders and IP solutions enable the control of local, remote and
global IT systems. The company distributes its products in more than 60 countries
through a network of distributors, resellers and OEMs. Adder has offices in the
United States, United Kingdom, the Netherlands, and Singapore. Visit
http://www.adder.com.


Web Site: http://www.adder.com

Contact Details: Nicole Lewis
106 Apple Drive
Tinton Falls, NJ 07724
nlewis@mrb-pr.com